Dex online yellow pages3/9/2023 ![]() Market Analysis / Strategy – Analyze market performance against KPI's and adjust media strategies in each market to align with market-level goals.Media Mix & Heading Analysis – Determine the optimal media mix to support our clients objectives and evaluate heading opportunities based upon consumer usage.Strategy Session – Develop a deep understand of our clients business.The cycle continuously evolves based upon strategic adjustments by the client or based on new test results or publisher information. We will optimize your advertising ROI by utilizing our 5-step, media planning process. Our research and proprietary tools help clients gain the hyper-local perspective needed keep their media investments well-aligned with rapid shifts in each of their consumer markets. In fact, painting the whole country with the same brush can damage a clients' program resulting in lost leads and lost sales opportunities. It is our belief that all markets are not created equally. From day one, clients notice the Berry advantage and experience the genuine care and attention delivered by our highly-tenured staff to exceed expectations and deliver excellent results. This philosophy permeates our organization. Business relationships built around these principles not only thrive but achieve superior results. We believe in building successful client-agency relationships based on the foundation of mutual commitment and trust. Thanks to our strong emphasis of excelling in client satisfaction, we consistently achieve superior ratings year-over-year. We study the client satisfaction scores to gauge the health of our organization. We conduct annual surveys to measure each client's level of satisfaction with our service. Most organizations claim to have good client satisfaction, but Berry Network has the numbers to prove it. We use these strengths to negotiate on behalf of our clients – to advocate on their behalf, and to secure the best rates and positioning available. The combination of Berry Network's size, strength, and history of over 100 years in the industry – gives us an edge with regard to industry clout, position and integrity. This allows us to better understand media migration within a DMA and help our clients better allocate advertising spend across multiple search platforms. What makes Berry Network better than the competition? Advanced Media Planning Capabilitiesīerry Network was the first CMR to develop a ZIP Code based directory selection model and a media migration model that indexes the total Internet universe, Internet Yellow Pages used, and local search site usage for every DMA in the U.S. We realize that different clients have different needs, marketing philosophies and competitive opportunities therefore, we strategically partner with our clients to develop customized advertising programs to fit their individual needs and help them achieve their objectives. Berry Network's award-winning portfolio continues to expand, and includes a variety of media consumers use when conducting a local search including print and Internet Yellow Pages advertising, search engine marketing, mobile marketing, direct mail, local listing management and social media. And, I’d guess that usage has dropped off by more than that 50%…it’s just taking a while for us to see it in the book they put out.Extensive experience in local search enables Berry Network to develop targeted marketing programs designed to drive local leads from multiple search platforms to deliver superior return-on-advertising investment for our clients. I haven’t seen their ledger, but you have to assume that’s a 50% drop in business for them…equating to at least a 50% drop in people looking at their books. Now, one 3 inch book is all that’s needed. In Denver, they used to put out 2 3 inch thick books…one for listings A-M, the other for N-Z. The yellow pages is dying…just look at the size of the books now. I’ve gotten about $500 in business from it. This year, I went with a single line ad in both books, costing again about $1000 for the year. Now my results reversed…I spent $3600 for the year, and took in about $1000. I also added on internet “extras” with their internet listing. In 2009, I pumped up the ad in the Boulder area to a dollar bill sized ad, and reduced my ad in the Denver book to a single line. I spent about $1000 for the year, and landed about $3000 in work, including a $1300 gig I still do one a year.
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